We’ve rebranded: Roxie is now Pathline. Read more

< Back to News

May 6, 2026

Say Hello to Pathline

Why did we build Pathline?

We built Pathline because businesses were losing real leads in a flood of spam and fragmented communication.

This was the #1 pain point our clients faced when dealing with 3rd party form software, so our founder set out to solve it.

We make it incredibly easy for businesses to create and share bot-fighting forms that can be embedded into any website. Pathline even offers native one-click sync and styling support for Divi 5.

The second problem: accessibility.

You’re busy, and you’re not trying to log into your website just to check leads. That friction leads to delays and missed opportunities.

We fixed that too.

Every form submission is delivered straight to your pocket through our iOS app. You can respond instantly via voice, SMS, or email. We also send notification emails to as many recipients as you choose.

No more delays. No more missed leads.

AI Agents for Intelligent Communications

Pathline: Behind our Name

More on this drop:

Voice & SMS Business Line

Make and receive calls on your dedicated business line from the Pathline mobile app. Create contacts, manage them, and dial outbound with ease.

Greet callers with a professional menu and route them to the right team instantly. Built-in prompts help filter out spam bots that can’t navigate menus, keeping your lines clean and focused on real customers.

Email & SMS Marketing

Create and send professional newsletters that keep your audience informed and engaged. Easily design clean, on-brand emails and deliver them reliably to your customers at scale.

WordPress Integration

Access your WordPress site instantly with one click secure sign on. Manage your portfolio of sites from one dashboard and grant internal access with customizable permissions.

Easily display and customize your forms directly within WordPress. Our plugin natively supports Divi 5 for seamless integration and full design control.